Hello! I'm Albert
Over 15 years of experience in Insights & Strategy working for international clients & projects: McDonald's, Pepsi, Mars,Barilla, Henkel, Sony, HP, Beiersdorf in communication agencies (Omnicom Media Group) and clients (McDonald's)
Albert Borbely
CONSUMER & BUSINESS INSIGHTS
+40 73020238
Email:
Address:
Str Mihaileni 3-5, et4,ap21
Bucharest, Romania
Date of Birth:
April 13th, 1978
Phone:
EXPERIENCE
2024-
Project Manager
InsightTrendsWorld
Conceptualise business ideas, create solutions, and document and present information. Design strategies, produce trending articles, and draft studies as well as gather and collate data and insights. Formulate marketing plans, raise funds, and generate revenue. Acquire new clients, create media intelligence and data management plans, and provide business intelligence, consumer insights, and research solutions.
2021-2023
McDonald's (Bucharest, Romania)
Consumer & Business Insights Manager
Coordinated and Supervised Consumer & Business Insights: support for Business & Marketing plans, Business & Sales Analysis, Business & Marketing Recommendation, Track Consumer & Market Trends, Supervision of Research Budget, Consumer Research
• Collaborated with International Team on development, optimization and implementation of sales system
• Managed business intelligence infrastructure – Integration, Optimization and Customization of Data Tools
• Supervised brand KPIs and market performance
2012-2021
Omnicom Media Group (Bucharest, Romania)
Insights Manager
At Omnicom, my duties were vast as I established a new department in response to market demands.
Here are a few highlights of my responsibilities: I spearheaded my team, developed the department's functions, and generated and aligned the organisation's objectives. I integrated internal agency teams, monitored performance, trained staff, and managed workloads. I also acquired new clients, conducted qualitative and quantitative market research, and designed field research procedures, managed data, and presented findings to clients. Along with this, I also performed competitive analyses for media consumer research and assessed media markets. I liaised with clients regarding business intelligence and digital insights, oversaw international projects and negotiations, and provided support to new clients and businesses.
• Introduced research services for external media providers and established insights department in agency.
• Cultivated unique solutions, thus yielding additional income stream for agency.
• Successfully produced insights for international clients, including Dacia Renault Nissan, Pepsi, and Sony.
2008-2011
Account Manager
Omnicom Media Group (Bucharest, Romania)
As Group Client Service Manager, I facilitated daily client management tasks, prepared media and marketing reports, and co-ordinated accounts, teams, and objectives. I also directed financial management, controlled the media budget, and generated sales forecasts. I developed media, research, and business intelligence tools, presented quarterly reviews in line with Key Performance Indicators (KPIs), and steered special projects for brands such as McDonald's.
• Achieved OMD Insight Creativity Inside Network Award for McDonald's McTipsters campaign.
• Helmed client service unit for brands, including Bosch, Citroen, HP, and Hasbro.
• Won new business deals.
• Presented at international business insight conferences.
EDUCATION
1996-2001
Bachelor's Degree
2007-2008
Diploma
1992-1996
ACADEMY OF ECONOMIC STUDIES, Bucharest
Graduated Marketing Specialization
BBDO UNIVERSITY, Barcelona
Graduated Business Insights Course
COLEGIUL NATIONAL SFANTUL SAVA, Bucharest
Graduated National College Sfantul Sava, Bucharest
CLIENTS
SKILLS
Consumer Insights
Marketing Strategy
Data Analysis
Business Insights
Data Strategy
Account/ Project Management
EXPERTISE
CONSUMER & BUSINESS INSIGHTS
MARKETING SERVICES
ACCOUNT/ PROJECT MANAGEMENT
Working on international projects (McDonald's) and international clients (OmnicomMediaGroup). Collaborating with local research agencies and doing many research projects on my own.
Insight Creation, Insight Integration, Strategy Development, Brand & Business KPIs Monitoring
Both sides: client and comunicaton agency
Building custom research & insight solutions for clients (OmnicomMediaGroup)
Integration of Marketing data under Customized Business Solutions
Working inside OmnicomMediaGroup on many international clients: McDonald's, Pepsi, Mars, Renault, Barilla, Henkel, Sony, HP, Hasbro.
Developing and Managing my Insight 'passion' sites: https://www.insighttrendsworld.com/,
https://www.dailyentertainmentworld.com/
https://futureofromania.wixsite.com/futureofromania
From product/account development & management to financial reporting
InsightTrendsWorld.com
RESPONSIBILITIES
Content Management
https://www.insighttrendsworld.com/, https://www.dailyentertainmentworld.com/
https://futureofromania.wixsite.com/futureofromania
PROJECTS
ACCOMPLISHMENTS
Consumer Research, Trend Analysis, Brand Analysis
Building Proprietary Tools & Customized Insights Solutions
Growing user base & optimizing interaction with sites
Acquiring new clients & new projects
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MCDONALD's- Consumer & Business Insights Manager
RESPONSIBILITIES
In charge of Business Insights infrastructure: support for business: decisions, business /sale analysis, business & marketing recommendations, consumer /market insights & trends, data support for all company departments, providing support for presentation, data quality and completeness
Cooperation with International Teams– projects, researches, presentations
PROJECTS
ACCOMPLISHMENTS
Consumer Insights – project management : methodology (quotas), questionnaire development, time delivery, presentation, recommendation
Business Insights – from daily to monthly reports
Optimization of data systems – Worked with Data Leadership team to optimize new systems to Marketing needs (reports templates)
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Contributed & Implemented new BI system with International Data Leadership Team
Contributed to Yearly Brand KPIs
Customization of BI data to each departments individual needs
Integration of data tools under BI system
Optimizing accuracy of data system
Elected in International Data Leadership Council
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OMNICOM MEDIA GROUP - Insight Director
RESPONSIBILITIES
PROJECTS
ACCOMPLISHMENTS
Data management – media software: TV tools, online tools, media channel tools, consumer panel (TGI)
Research projects for clients – focus groups, brand tracking, segmentation
Build Customized research solutions for clients based on BI tools/systems
Strategy Development : insight generation
Optimization and adapting international media tools
Building marketing tools – solutions to bring extra revenue to agency
International Projects- adapting international data
Supporting Insights – media campaigns & new business development
Optimizing international research agency tools
Created Insight Box, proprietary insight tool - integrating systems and resources to create customized marketing solutions for clients and non clients of agency
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OMNICOM MEDIA GROUP - Client Service Director
RESPONSIBILITIES
Managing media activities of clients, from data / insights to reporting. In charge of client teams. Client list major international names: MCD, Henkel, Beiersdorf Mars Wrigley
Experience on international projects of Omnicom/ other agencies- consumer researches (segmentation) and data tools (media planning & optimization). In charge of brand tracking/segmentation projects (from questionnaire development to data analysis), agency tools (KPI optimization, strategy/ channel allocation, optimal weights)
New Business Development- presentations. Gathering insights from consumers and wrapping them in strategic presentations.
PROJECTS
Unilever Cif "Beautiful Living" TV ad funded program: Built con consumer desire for a 'Beautiful Living'
Dacia 'Car Factory': First online car factory to become a social trend where people can virtually built and test Dacia models and are aware of all features of Dacia models.
McDonald’s McTipsters Platform: The New place for McDonald's Influencers, where consumers can learn tips of what is new & cool as well as communicate with brand
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ACCOMPLISHMENTS
OMD Insight Creativity Inside Network in 2012 for McTipsters Campaign
Won new business deals.
Presented at international business insight conferences.